Setting a new norm in the pilates industry

Project

WO Studios

Location

Penang

Category

Commercial

Photography

Freeman Chin

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  Two distinct colour palettes were used respectively to symbolize psychology and movement—rich burgundy tones injecting vibrant and eclectic energy, while earthy pink tones to reflect the fluidity of Pilates.
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 We wanted this studio to set a new norm in the industry, combining Pilates, cohesive branding, and retail products into a seamless experience. 
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 Through carefully curated colors, materials, tones, and textures, we created a fully immersive environment that connects every space—from the reception and waiting area to the pantry and reformer room.
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 Materiality and furniture in this pilates studio was everything to us, allowing all furniture pieces to be locally custom-made. We sought to harness the beauty and energy of pilates with dramatic forms and vibrance to best capture the identity of the brand.
 Curved ceilings and ambient lighting elevate the Pilates room experience - designed to move with users body language. Encircled by tall, reflective mirrors and cabinetry, the Reformer room consistently arranges users and equipment into organized clusters, both day and night.
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